A: Dedicated house hunters know that in this competitive real estate market, less committed buyers are taking the weekend off. Holiday hunters are eager to get a jump on the competition. The landscape favors these buyers, when their competition is relaxing. These eager and motivated home buyers typically come equipped and ready to offer terms for the right property. And fewer open homes mean a competitive advantage for the home seller. With fewer homes to view, the weekend traffic is concentrated on fewer properties.

The more available you make your property to home buyers, the better. As a Realtor, I might have to put more effort into promoting a listing over a holiday weekend, but that effort will benefit both seller and buyer in the end. I might turn the open house into an event that complements the particular holiday. Decorations and a holiday-oriented giveaway make a listing stand out and stay with buyers.

For this Independence Day holiday, I might employ red, white and blue in a temporary staging scheme (I provide free staging for my clients) and use bunting outdoors to capture attention from the street.

The only downside? Having to wait until the next business day to open escrow.

Jane Smith,

Dudum Real Estate Group,

(925) 998-1914,

janesmith@dudum.com

A: A holiday weekend is always a great time to hold an open house, especially if you (the Realtor) will be in town and available. There is nothing more patriotic than the American dream of owning your home.

In a town like Piedmont, Independence Day weekend is the epitome of patriotism and goodwill.

When a potential buyer sees the parade route packed with chairs days before the event is to take place, they become very aware of the sense of community and the importance of these types of celebrations are to the city.

Now not only are they buying here for the wonderful public school system, but for the opportunity for their family to participate in special events that make this country so great. When the parade concludes in the park, with music from Big Band Beat and family picnics, it makes for a very easy sales pitch. The only disadvantage to the holiday weekend is you can’t go away to other great spots like Lake Tahoe or your favorite beach to celebrate.

In the spirit of patriotism and the American dream, let us all celebrate our independence and be sure to thank the men and women who defend it.

Matt Heafey,

The Grubb Co.,

(510) 541-1754,


heafey@grubbco.com

A: Open houses over holiday weekends offer exposure to dedicated and determined buyers; when someone is ready to buy, a holiday will not keep them from their search.

There may not be as many people coming to view the property on a holiday, but those who do tend to be more committed to buying in the immediate future.

The largest downside is felt when the seller is living in the home during its marketing period. The property must be kept spotless and the sellers must leave for three to four hours during the open house.

Many people prefer not to be disrupted during the holidays, so the committed buyers coming to a holiday open house are also looking at the sellers as being determined and dedicated to selling sooner than later.

A way to maximize holiday weekend marketing is to get creative with your open house schedule; try nontraditional days and times for your open house to accommodate buyers’ varied schedules and holiday celebrations.

Shannon Kelly,

Sotheby’s International Realty,

(510) 992-0212, shannon.kelly@sothebysrealty.com